PURO Eye: TOP 1O of London Design Festival

London is a city of style and the pot of global trends. Where else to look for inspiration? In early September, the British capital becomes the capital of design. London Design Festivalalongside iSaloni in Milan and Maison & Objet in Paris, is one of the largest and most prestigious events related to the design in Europe.

LDF is a celebration of design in its purest form. Accumulation of the best designers, unique exhibitions and events in London attracts lovers of interior design, material and technology innovations from around the world.

Our hotels are known for their modern style and original design, therefore the PURO blog could not miss a special selection of festival’s projects. PURO Eye editors filtered the hottest trends and the most interesting names of the season. You can't miss it!



Future Stars? The ARAM Gallery

Maria Jeglińska is undoubtedly a rising star! As one of seven designers invited to participate in the exhibition "Future Stars?" she has presented an innovative, fresh approach to contemporary design and conception process. Designer showed wooden, hand-painted vases and trays from the "Drawn Objects" series and "The Little Black", a minimalist armchair, inspired by Polish School of Posters, which is the first from furniture collection that will be introduced into production in 2015.



Designing Polska - Design in Poland. Tent London

Polish School of Posters... has one thing in common - the country of origin. Different points of reference, a cosmopolitan variety of styles and inspirations do not contradict historical tradition and geopolitical circumstances. Nowadays Polish young designers create not only Polish reality, but also global one. Exhibition Designing Polska curated by Olka Osadzińska says it all, showing works of the best Polish young graphic designers and illustrators, including Edgar Bąk, Agata Endo Nowicka, Tymek Jezierski.



Art Food & Roundhouse

Last year it was all about Ćmielów Design Studio and School of Form, now it's about prestigious design schools: Central Saint Martins, Pratt Institute and Academy of Art and Design in Wrocław, in collaboration with the British brand Roundhouse. Design and high cuisine comprise the Art Food project that re-defines tableware and challenges chefs to present food in an entirely new and provocative manner so that it benefits modern cuisine. In PURO Poznan we proudly present the work of Marta Szostek from the previous edition of Art Food.



Mono - chrome. Tent London

“Fusion” collection by Japanese studio Nendo for Danish brand BoConcept. The fusion of aesthetics and functionality inspired by Japanese paper-folding art of origami. The game between the spatial and the flat was the starting point to create a collection of furniture and home accessories. We have our favourite one! A seat seat that seems to be hugging itself :) Poufs "Leaf Seats" by Design by Nico are 1OO percent of PURO -  in form, function, and color! Just the perfect drop of color for the monochromatic blues.



Lee Broom. Electra House

Marble, next to copper and resin, has been one of the leading materials used in contemporary design from at least two years. "Nouveau Rebel", a collection of lamps and accessories by the young British designer Lee Broom, is a spectacular example of the use of traditional materials and modern technology.



From then On. Formafantasma, Established & Sons showroom

After a highly successful collaboration with Faye Toogood during last year's festival, this year, the British brand has presented a series of four clocks - kinetic sculptures, created by designers from the Spanish studio Formafantasma. The passage of time is measured by resistance of the material and refers to the individual characteristics of precious metals of which they are made.



Double Space for BMW - Precision & Poetry in Motion. V&A

Poetics of movement, precision of perception, beauty of experience. Space multiplies when it comes to (doubled) genius. Designers Edward Barber and Jay Osgerby in collaboration with BMW created a spectacular installation in the V&A’s Raphael Gallery - a giant kinetic mirrors. The remarkable way to experience art, time and space.



Elements of Craft. Mint

The exhibition that discusses the impact and importance of craftsmanship in design. Founder of the Mint shop, Lina Kanafani, compiled works of traditional art crafts with those of the latest technology. Classic designs of the 70's and 80's, including those created by Angela Mangiarotti and Roy McMakin, combined with more than forty other projects of emerging designers.



Super Stimuli. Ace Hotel Shoreditch

Four London designers have been invited by the Modern Design Review - a newly established design magazine - to use the space at the ACE Hotel Shoreditch. The results are hilarious installations related to the functionality of the hotel and the needs of visitors. At the same time, the installations clearly reflect the each artist’s style. Among them are the following: Martino Gamper, Bethan Laura Wood, Michael Marriott and Fabien Cappello.




A Place Called Home. Patternity. Trafalgar Square

Ultrainspiring designers form Patternity use patterns to tell stories about the world around us. As part of Landmark Projects, always set in iconic locations within London area, they created a project “A place called home” along with three other artistsHome, as Patternity sees it,  is a sequence of repetitive figures which like a giant kaleidoscope reflect what is on the outside.


photo credits: londondesignfestival.com, BMW


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