PURO Inspirations: It’s already Christmas in London!

In PURO we celebrate special moments and Christmas definitely counts as one. Not only because Christmas means work-free days and meetings with family and relatives, but also because, at this time of the year, the world around us transforms into celebratory and beautiful space full of streets illuminated with thousands of lights. People are friendlier towards each other while the smell of spruce trees and mulled wine is wafting in the air.



Specially for PURO Inspiration, we’ve created the overview of the most beautiful window displays in London, one of our favorite cities. The high-end department stores have been competing to arrange their shopping windows and create history that would attract clients who are looking for Christmas gifts and inspirations.



Harrods, Harvey Nichols, or Selfridges take us on a magic, Christmassy trip full of fairytale-like themes, snow queens, and baskets filled with goodies. 



In Harrods’ window displays, everything twirls like in a magic dance. Stunning ballerinas do breathtaking pirouettes that make the audience dizzy and rocking horses shimmer colorfully. Each window presents a different history that makes people yearn to come back to childhood for a little while…



This time, Harvey Nichols, well-known for the inimitable installations, has played with colors and linked high fashion with fancy and vivid stars and snowflakes. The window displays are just forcing us to come inside. It’s very hard to resist and not accept an invitation!



Selfridges has been serving its clients with great dose of humor. This time it’s no different. The overscaled champagne bottles, masks, tinsel, brocaded animals – every installation is a separate fairytale! They simply put us in festive mood. Selfridges is also tourists’ and city dwellers’ favorite place for taking pictures.



This year, the iconic British store Fortnum and Mason focused on creating a nostalgic, vintage atmosphere. There are kids throwing snowballs and a traditional Christmas tree. Right next to it, the prestigious Claridge’s Hotel engaged the famous fashion duo Dolce & Gabbana to deck the hotel’s halls so that it’s traditionally English but with a hint of Sicilian beauty. A little bit tawdry, but boldly. And certainly glamorous!



Liberty, one of London’s biggest and oldest department stores, is celebrated for its inspired by fauna and flora, rich, and unique patterns. For the upcoming Christmas, the store proposes a voyage through its vibrant history. The main theme is a sail, characteristic of the building’s architecture. Sounds of Christmas carols and sea shanties keep coming from window displays – after all, we all long for the warmth of home like sailors on distant seas! The color palette symbolizes the forthcoming Christmas, sparkling with gold, red, and green.



Now, icing on the cake – Peter Jones whose window displays stand out as inventive and extraordinarily arranged. He’s the unquestionable winner of our classification of the most creative Christmas expositions. He astounds by creating installations like reindeers, bears, and penguins out of products that can be bought in stores. He’s definitely our favorite!



The main arteries of London, decorated with lights, huge ball ornaments, and Christmas stars, have transformed into festive spaces. Decorations are tasteful enough to please the eye and whet the imagination. Now, we really can’t wait for Christmas!



Go to our Pinterest for more Christmas inspirations!


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