PURO Stripes: Missoni’s frenzy take on Spring

Missoni, is an Italian fashion house founded by Ottavio and Rosita Missoni more than half a century ago. Famous for colorful, vibrant patterns and high-end quality fabrics, Missoni emanates pure energy, taking pleasure in creating and dressing! The house has been proving it with their awe-inspiring collections for…seventy years!

The Missoni Spring/Summer 2016 campaign bedazzles with stripes. It is zigzag, vertical and horizontal stripes, shades and optical illusions that come to the fore in this mesmerizingly enchanting play of patterns and colors. Simple straight and A-line dresses radiate with vivid hues of Milanese streets, warmed up with spring air: buttery shades of yellow, suntanned façade umbers, amorous games of red and pink and vigorous, Mediterranean shades of blue. Hypnotizing patterns are tastefully engaging, stimulating and provoking all the senses. 

The campaign features the irreplaceable Freja Beha Erichsen, photographed by talented Harley Weir from London. Her natural and effortless femininity takes us back to the aesthetics of the 1970s, while expressive, professional shots and lively colors bring us back to where we are, saying: it’s spring 2016, time to enjoy life and fashion :)







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