Ettore Sottsass was an icon that changed a generation, and became one of the most respected designers of the 20th century. As the founder of the early 1980s Memphis collective, the Italian born designer made a name for himself through his playful, colourful aesthetics. The antithesis of the post-modernist era, the group, including members such as Alessandro Mendini, Hans Hollein and Shiro Kuramata, sought to be liberated from the restrictions of smart, minimal, modernist design. Instead they embraced unconventional materials, motifs, kitsch and strong, gaudy colours, to create an aesthetic that was fashionable, ‘dedicated to life, not to eternity’. Here we celebrate his love of bold pattern, including the black and white stripes that are at the heart of PURO’s identity. Like Sottsass, PURO plays with aesthetics to give visitors an exciting visual, curated experience every time they stay.